market research

noun

: research into the size, location, and makeup of a product market
market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web
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Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. Amaan Kazi, Forbes, 10 Dec. 2024 Meanwhile, investment firm Bernstein named several mid-cap stocks, including Saipem , market research firm Ipsos , France’s auto firm Trigano and engineering group Duerr , among its favorite stocks. Ganesh Rao, CNBC, 28 Nov. 2024 But that's not the whole story: A greater share of people also plan to splurge this holiday season, according to a survey by market research firm Circana that closely tracks buying trends. Alina Selyukh, NPR, 27 Nov. 2024 Looking at the broader industry, about 95% of U.S. households are subscribed to at least one streaming service, according to the market research firm Kantar. Bruce Gil, Quartz, 25 Nov. 2024 See all Example Sentences for market research 

Word History

First Known Use

1920, in the meaning defined above

Time Traveler
The first known use of market research was in 1920

Dictionary Entries Near market research

Cite this Entry

“Market research.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/market%20research. Accessed 21 Dec. 2024.

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