loss leader

noun

: something (such as merchandise) sold at a loss in order to draw customers
loss-leader adjective

Examples of loss leader in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
The streetcar was certainly a loss leader for Collier, but his business, of course, was real estate. Eric Duvall, San Diego Union-Tribune, 17 June 2025 Other business rules prevent recommenders from suggesting loss leaders—products that sell below cost to draw people into the site—or conversely encourage them to recommend products that are overstocked. Joseph A. Konstan, IEEE Spectrum, 24 Sep. 2012 Leicester University Press, 1995, by Bill Lancaster, talks about how retail stores in the late 1800s discounted products to attract customers to buy, which laid the foundation later for retail and department stores to use the loss leader strategy to attract customers. Micah Logan, Forbes.com, 26 Apr. 2025 Because of its size, and its ability to treat books as a loss leader, the company consistently undercuts cover prices that independent bookshops tend to stick to. Emma Alpern, Vulture, 25 Apr. 2025 See All Example Sentences for loss leader

Word History

First Known Use

1917, in the meaning defined above

Time Traveler
The first known use of loss leader was in 1917

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Cite this Entry

“Loss leader.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/loss%20leader. Accessed 29 Jun. 2025.

Legal Definition

loss leader

noun
loss lead·​er
: something (as merchandise) sold at a loss in order to draw customers
loss-leader adjective
Last Updated: - Updated example sentences
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