Concerts, music festivals, television series, professional wrestling matches—these are quite the undertakings. Luckily, there’s a word for the impressive individuals responsible for organizing and overseeing such productions: impresario. In the 1700s, English borrowed impresario directly from Italian, whose noun impresa means “undertaking.” (A close relative is the English word emprise, “an adventurous, daring, or chivalric enterprise,” which, like impresario, traces back to the Latin verb prehendere, meaning “to seize.”) At first English speakers used impresario as the Italians did, to refer to opera company managers, though today it is used much more broadly. It should be noted that, despite their apparent similarities, impress and impresario are not related. Impress is a descendant of the Latin verb pressare, a form of the word premere, meaning “to press.”
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Brandes credits Gigi Campi, an Italian architect and jazz impresario who ran an ice-cream parlor in Cologne that doubled as a music venue, as having built an audience for jazz in the city.—Leo Barraclough, Variety, 24 Jan. 2025 Paul Hawthorne / Getty Images file JOHNNY CANALES, 77, TV host and impresario.—Raul A. Reyes, NBC News, 28 Dec. 2024 Mayhem is a tug-of-war between genres, between pop and rock impresarios’ pet sounds — none more experienced on the job than the singer and producer herself.—Craig Jenkins, Vulture, 11 Mar. 2025 His two-toned Rolls Royce also can be viewed here in this homage to one of the blues’ greatest impresarios.—Gqlshare, Orange County Register, 19 Feb. 2025 See All Example Sentences for impresario
Word History
Etymology
Italian, from impresa undertaking, from imprendere to undertake, from Vulgar Latin *imprehendere — more at emprise
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