hyperlocal
adjective
hy·per·lo·cal
ˌhī-pər-ˈlō-kəl
: limited to a very small geographical area
hyperlocal news/weather
hyperlocal marketing
Public health authorities have responded by shifting efforts away from mass vaccination sites and focusing on communities with the lowest vaccination rates. This hyperlocal approach … hinges on making the shots easy to reach …—Jon Schuppe et al.
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Merriam-Webster unabridged
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