hyperlocal

adjective

hy·​per·​lo·​cal ˌhī-pər-ˈlō-kəl 

: limited to a very small geographical area

hyperlocal news/weather

hyperlocal marketing

Public health authorities have responded by shifting efforts away from mass vaccination sites and focusing on communities with the lowest vaccination rates. This hyperlocal approach … hinges on making the shots easy to reach …

—Jon Schuppe et al.

Examples of hyperlocal in a Sentence

Recent Examples on the Web

Thanks to Goldbelly, Mom can indulge in this hyperlocal delicacy without packing a passport (or even leaving the couch). —Brie Schwartz, Glamour, 19 Mar. 2025

Replicating that is capital intensive, so private companies’ hardware tends to be more focused on filling gaps or gathering hyperlocal data. —Alex Knapp, Forbes, 11 Mar. 2025

Only 21% of the world population has access to hyperlocal, real-time air quality information, according to IQAir estimates. —Peter Guo, NBC News, 11 Mar. 2025

Previously, the majority of Patch site visitors couldn't sign up to receive additional newsletters or hyperlocal products. —Sara Fischer, Axios, 4 Mar. 2025

Word History

Etymology

hyper- + local entry 1

First Known Use

1921, in the meaning defined above

Rhymes for hyperlocal

• multifocal
• univocal
• cloacal
• focal
• local
• sokol
• vocal
• confocal
• nonlocal