half run

noun

: a contract purchased from an advertising agency whereby a card of a type suitable for bus, subway, or train advertising is required to be placed in half of the cars in a specified district

Love words?

You must — there are over 200,000 words in our free online dictionary, but you are looking for one that’s only in the Merriam-Webster Unabridged Dictionary.

Start your free trial today and get unlimited access to America's largest dictionary, with:

• More than 250,000 words that aren't in our free dictionary
• Expanded definitions, etymologies, and usage notes
• Advanced search features
• Ad free!