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The acquisition is the latest in a string of deals in the wellness and functional foods space.—Noor Lobad, Footwear News, 18 May 2026 Kefir has also gained popularity as a functional food for its potential ability to help lower blood pressure, a major risk factor for heart disease.—Anna Giorgi, Verywell Health, 14 Apr. 2026 Instead, they are typically now found in supplements, tinctures, teas, powders and functional foods – often combined with other ingredients like caffeine, vitamins or additional herbs.—Daryl Austin, USA Today, 5 Apr. 2026 Second, functional foods will continue to grow, especially foods designed to support gut health, brain function and immunity using natural ingredients.—Leeann Weintraub, Daily News, 23 Dec. 2025 Fulvic acid highlights a trend towards natural and holistic health solutions, while cayenne pepper signifies a broader interest in incorporating functional foods into one's diet, indicating a desire for wellness through dietary choices.—Vogue Business Team, Vogue, 7 Nov. 2025 Other limitations include a lack of information on dosage, the Council for Responsible Nutrition, a trade association for the dietary supplement and functional food industry, said in a statement.—Kristen Rogers, CNN Money, 4 Nov. 2025 Felder told Newsweek that the brand has seen a significant shift in consumer demand toward convenient, functional foods, and this menu refresh builds on that trend.—Suzanne Blake, MSNBC Newsweek, 26 Aug. 2025