focus group

noun

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

Examples of focus group in a Sentence

Recent Examples on the Web Changes to the cone graphic, and all hurricane center communication tools, are heavily researched with focus groups and social scientists studying how best to convey information quickly. Kimberly Miller, The Enquirer, 12 June 2024 But the former Vice President understood the assignment, nodded along, and made clear that this part of his family brief wasn’t one for focus groups or workshopping. Philip Elliott, TIME, 11 June 2024 In all, Republican-leaning voters in our focus group felt that elections can't be trusted. Monica Potts, ABC News, 17 May 2024 The survey provided support for one of Mayor Karen Bass’ primary efforts to address the city’s housing challenges, with the caveat that there was little awareness of her plan in focus groups until it was described. Liam Dillon, Los Angeles Times, 9 May 2024 See all Example Sentences for focus group 

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'focus group.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1965, in the meaning defined above

Time Traveler
The first known use of focus group was in 1965

Dictionary Entries Near focus group

Cite this Entry

“Focus group.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/focus%20group. Accessed 1 Jul. 2024.

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