focus group

noun

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

Examples of focus group in a Sentence

Recent Examples on the Web
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Regarding the single-day ticket additions, Epp said this move was drawn from conclusions stemming from focus groups and fan surveys, and that these days 81 percent of the Sunday single-day ticket buyers were first-time attendees. Luke Smith, New York Times, 3 May 2025 The network has put together a focus group to figure out how to fix the issue. Jessica M. Goldstein, Vulture, 2 May 2025 This framework is based on Dr. Pham’s original research, which started as focus groups and interviews with 400 people in a wide variety of workplaces, from businesses and startups, nonprofits, and government agencies of all sizes. Aparna Rae, Forbes.com, 1 May 2025 The city has even planned to hold a focus group about them. Rose Evans, Idaho Statesman, 19 Apr. 2025 See All Example Sentences for focus group

Word History

First Known Use

1965, in the meaning defined above

Time Traveler
The first known use of focus group was in 1965

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Cite this Entry

“Focus group.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/focus%20group. Accessed 21 May. 2025.

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