focus group

noun

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

Examples of focus group in a Sentence

Recent Examples on the Web
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Some other design decisions were also abandoned during the focus group testing process, the FDA said. Alexander Tin, CBS News, 14 Jan. 2025 The Democratic Party lacks a clear direction following President-elect Donald Trump‘s victory, and strategists and focus groups alike have taken note. Elaine Mallon, Washington Examiner - Political News and Conservative Analysis About Congress, the President, and the Federal Government, 24 Dec. 2024 Instead, strategists drew on something that emerged from those focus groups: a fundamental belief in the value of diligent labor. Mark Z. Barabak, Los Angeles Times, 15 Dec. 2024 Whether due to budget restrictions or a lack of understanding, most teams begin with primary research conducted through focus groups, ethnographies, online communities, or surveys, that talk directly with consumers. Mary Meehan, Forbes, 10 Jan. 2025 See all Example Sentences for focus group 

Word History

First Known Use

1965, in the meaning defined above

Time Traveler
The first known use of focus group was in 1965

Dictionary Entries Near focus group

Cite this Entry

“Focus group.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/focus%20group. Accessed 26 Jan. 2025.

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