fast fashion

noun

: an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers

For many shoppers, Primark has an irresistible offer: trendy clothes at astonishingly low prices. The result is a new and even faster kind of fast fashion, which encourages consumers to buy heaps of items, discard them after a few wears and then come back for another batch of new outfits.

—The Economist

Competition is fierce at every end of the fashion spectrum from luxury to fast fashion.

—Nedra Rhone

In 1985, we bought roughly 31 clothing items per year; now [in 2012] we snap up twice that many thanks to "fast fashion."

—Azeen Ghorayshi

—usually hyphenated when used before another noun

fast-fashion chains/retailers

Examples of fast fashion in a Sentence

Recent Examples on the Web

That goes for fast fashion, of course. —Corey Buhay, Outside, 15 Sep. 2025

So is Uniqlo fast fashion or not? —Lauren Collins, New Yorker, 15 Sep. 2025

At the same time, the glut of ultra-fast fashion, driven by throwaway culture, is overwhelming waste management capacity. —Jasmin Malik Chua, Sourcing Journal, 12 Sep. 2025

The flagships seek to take on an upscale aura, and position the high street brand as aspirational to fend off Chinese ultra-fast fashion players such as Shein and Temu, which have cannibalized the low-cost market. —Rhonda Richford, Footwear News, 10 Sep. 2025

Word History

First Known Use

1975, in the meaning defined above

Rhymes for fast fashion

• compassion
• ashen
• passion
• ration
• aurignacian
• internation