ethos

noun

ˈē-ˌthäs

Synonyms of ethos next

: the distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group, or institution

also : ethic sense 1d

Did you know?

In Greek, ēthos means “custom” or “character.” As originally used by Aristotle, it referred to a person’s character or personality, especially with respect to a balance between passion and caution. In English, ethos is used today to refer to the practices or values that distinguish one person, organization, or society from others. In rhetoric, ethos is often studied alongside pathos and logos as a technique to successfully persuade an audience. Related terms in the English language include ethics (“a branch of philosophy dealing with what is morally right or wrong”) and ethology (“a branch of knowledge dealing with human character and with its formation and evolution”).  

Examples of ethos in a Sentence

The company made environmental awareness part of its business ethos. They are working to keep a democratic ethos alive in the community.

Recent Examples on the Web

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.

With sustainability at the core of Copen’s ethos, the global supplier of pocketing, waistbands and linings has managed to stay ahead of the curve. —

Sj Studio, Sourcing Journal, 31 Dec. 2024 Fox Fox Studio worked with Goodnight Hospitality’s partners to bring the ethos of Mayfair supper clubs to Texas. —

Tori Latham, Robb Report, 27 Dec. 2024 Mexican modernism defines the design ethos of the property, which is articulated through its use of natural and handmade elements, cactus gardens, earth tones, and open-air social spaces. —

Monica Mendal, Vogue, 26 Dec. 2024 He was reminded of the brand's ethos: Gran Turismo. —

Morgan Korn, ABC News, 22 Dec. 2024 See all Example Sentences for ethos