ethos

noun

ˈē-ˌthäs

Synonyms of ethos next

: the distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group, or institution

also : ethic sense 1d

Did you know?

In Greek, ēthos means “custom” or “character.” As originally used by Aristotle, it referred to a person’s character or personality, especially with respect to a balance between passion and caution. In English, ethos is used today to refer to the practices or values that distinguish one person, organization, or society from others. In rhetoric, ethos is often studied alongside pathos and logos as a technique to successfully persuade an audience. Related terms in the English language include ethics (“a branch of philosophy dealing with what is morally right or wrong”) and ethology (“a branch of knowledge dealing with human character and with its formation and evolution”).  

Examples of ethos in a Sentence

The company made environmental awareness part of its business ethos. They are working to keep a democratic ethos alive in the community.

Recent Examples on the Web

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With bold patterns, layers, and color recently making their way back into the design conversation, Rixo integrates this ethos in a way that feels authentic and reflective of the fashion brand’s roots. —

Angela Tafoya, Vogue, 4 Nov. 2024 This ethos of unwavering dedication is a driving force leading Voicecom to disrupt the inefficiencies of the Canadian telecom market. —

Chris Gallagher, USA TODAY, 2 Nov. 2024 Featuring limited-edition products, custom portraits and fresh flowers, Siempre Juntos, or Together Forever, is a celebration of the Género Neutral ethos, an inclusive block party and official kickoff of the next GNLA chapter. —

Romany Williams, Los Angeles Times, 1 Nov. 2024 The ethos and history of surfing, connected to early royals in Hawaii, is tightly sewn to the Polynesian culture. —

Wendy Altschuler, Forbes, 31 Oct. 2024 See all Example Sentences for ethos