down-market

adjective

down-mar·​ket ˈdau̇n-ˌmär-kət How to pronounce down-market (audio)
: relating or appealing to lower-income consumers
a down-market tabloid

Examples of down-market in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Already the world's biggest company by revenue, Walmart is nonetheless growing and transcending its previously down-market reputation. Nathan Bomey, Axios, 26 Nov. 2024 On the mergers and acquisitions front, the Cinemark chief said rival exhibitors would hesitate to sell in a down-market, even as the theatrical movie industry as a whole continues to rebound from the pandemic era disruption. Etan Vlessing, The Hollywood Reporter, 31 Oct. 2024 The on-the-lam sequences of Gone Girl take place in this neck of the Ozarks, allowing Tyler Perry’s New York City lawyer to crack wise about a down-market Real Housewives of Branson. Rafil Kroll-Zaidi, Harper's Magazine, 30 Mar. 2024 But now the iPhone 13 mini is nowhere to be seen in Apple's online store, even though the larger iPhone 13 still exists as a down-market alternative to the new flagships. Samuel Axon, Ars Technica, 12 Sep. 2023 Chill factor: Despite some recent successes, video game movies still haven’t quite shaken off their down-market reputation. Rebecca Rubin, Variety, 3 Jan. 2024 Its claim to fame was a dubious breakthrough, sort of the down-market flip side to the Pentagon Papers. Peter Marks, Washington Post, 6 Sep. 2023 The most recent comes as rival down-market retailer Temu filed an antitrust action in the U.S. District Court of Massachusetts. James Powel, USA TODAY, 19 July 2023 Luxury car brand Audi, a long-term Berlinale backer, dropped out after 2020, replaced this year by the more down-market transporter Uber. Scott Roxborough, The Hollywood Reporter, 11 July 2023

Word History

First Known Use

1969, in the meaning defined above

Time Traveler
The first known use of down-market was in 1969

Dictionary Entries Near down-market

Cite this Entry

“Down-market.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/down-market. Accessed 22 Dec. 2024.

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