down-market

adjective

down-mar·​ket ˈdau̇n-ˌmär-kət How to pronounce down-market (audio)
: relating or appealing to lower-income consumers
a down-market tabloid

Examples of down-market in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
For those holding excessive stock purchased during recent years of inflated prices, the down-market may present challenges. Mark Littler, Forbes, 23 Dec. 2024 Already the world's biggest company by revenue, Walmart is nonetheless growing and transcending its previously down-market reputation. Nathan Bomey, Axios, 26 Nov. 2024 On the mergers and acquisitions front, the Cinemark chief said rival exhibitors would hesitate to sell in a down-market, even as the theatrical movie industry as a whole continues to rebound from the pandemic era disruption. Etan Vlessing, The Hollywood Reporter, 31 Oct. 2024 The on-the-lam sequences of Gone Girl take place in this neck of the Ozarks, allowing Tyler Perry’s New York City lawyer to crack wise about a down-market Real Housewives of Branson. Rafil Kroll-Zaidi, Harper's Magazine, 30 Mar. 2024 But now the iPhone 13 mini is nowhere to be seen in Apple's online store, even though the larger iPhone 13 still exists as a down-market alternative to the new flagships. Samuel Axon, Ars Technica, 12 Sep. 2023 Chill factor: Despite some recent successes, video game movies still haven’t quite shaken off their down-market reputation. Rebecca Rubin, Variety, 3 Jan. 2024 Its claim to fame was a dubious breakthrough, sort of the down-market flip side to the Pentagon Papers. Peter Marks, Washington Post, 6 Sep. 2023 The most recent comes as rival down-market retailer Temu filed an antitrust action in the U.S. District Court of Massachusetts. James Powel, USA TODAY, 19 July 2023

Word History

First Known Use

1969, in the meaning defined above

Time Traveler
The first known use of down-market was in 1969

Dictionary Entries Near down-market

Cite this Entry

“Down-market.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/down-market. Accessed 21 Jan. 2025.

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