cross-sell

verb

ˈkrȯs-ˈsel 

cross-sold ˈkrȯs-ˈsōld  ; cross-selling; cross-sells

transitive verb

: to sell or promote (a different or related product or service) to an existing customer

In addition, banks, brokers, and insurance companies now cross-sell each other's traditional products.

—Bill Stoneman

… increasing its revenue from high-margin services by cross-selling financing and fleet management and equipment.

—Claudia H. Deutsch

cross-selling noun

A big no-no is cross-selling, e.g., trying to persuade a senior to get a reverse mortgage and use the funds to buy an annuity or other financial product.

—Cybele Weisser

Examples of cross-sell in a Sentence

Recent Examples on the Web

While most SaaS companies fall between 100% and 111%, crossing the 120% threshold shows exceptionally strong upselling and cross-selling, and that customers see long-term value in your product or service. —Abhishek Nanda, Forbes, 2 Dec. 2024

Galeries Lafayette also used data to discover that costume jewelry was cross-selling with the contemporary brands, thus the company elevated the experience with a more open section. —Rhonda Richford, WWD, 25 Nov. 2024

Palantir faces competition from large and diversified tech companies such as Microsoft, which can cross-sell solutions to their existing customers, as well as from more niche data analytics firms. —Trefis Team, Forbes, 21 Nov. 2024

One of the biggest selling points for the existence of NBCUniversal since Comcast began buying it from General Electric in 2009 has been the company’s ability to cross-sell and cross-promote both its own TV programs and movies as well as its advertisers’ goods and services. —Brian Steinberg, Variety, 20 Nov. 2024

The companies will also co-market and cross-sell each other's products. —Aaron Weitzman, Axios, 19 Nov. 2024

The companies will also promote and cross-sell each other’s products. —Bruce Gil, Quartz, 19 Nov. 2024

Instructure continues to focus on expanding its customer base and cross-selling additional solutions to existing customers, leveraging its acquisitions to enhance its platform offerings. —Quartz Bot, Quartz, 8 Nov. 2024

With the help of AI, these companies can look at that customer feedback and combine that data with customer behavior to understand potential churn or renewal behavior, or improve the use of features, upsell, or cross-sell of different products and understand different engagement levels. —Ron Schmelzer, Forbes, 29 Oct. 2024

Word History

First Known Use

1971, in the meaning defined above