cross-sell

verb

ˈkrȯs-ˈsel 

cross-sold ˈkrȯs-ˈsōld  ; cross-selling; cross-sells

transitive verb

: to sell or promote (a different or related product or service) to an existing customer

In addition, banks, brokers, and insurance companies now cross-sell each other's traditional products.

—Bill Stoneman

… increasing its revenue from high-margin services by cross-selling financing and fleet management and equipment.

—Claudia H. Deutsch

cross-selling noun

A big no-no is cross-selling, e.g., trying to persuade a senior to get a reverse mortgage and use the funds to buy an annuity or other financial product.

—Cybele Weisser

Examples of cross-sell in a Sentence

Recent Examples on the Web

Instructure continues to focus on expanding its customer base and cross-selling additional solutions to existing customers, leveraging its acquisitions to enhance its platform offerings. —Quartz Bot, Quartz, 8 Nov. 2024

With the help of AI, these companies can look at that customer feedback and combine that data with customer behavior to understand potential churn or renewal behavior, or improve the use of features, upsell, or cross-sell of different products and understand different engagement levels. —Ron Schmelzer, Forbes, 29 Oct. 2024

What's next: With this funding, Wang says the company plans to increase its cross-sell business and could also license its software to other servicers. —Ryan Lawler, Axios, 23 Oct. 2024

Many companies emphasize minimizing attrition and looking for opportunities to upsell or cross-sell additional services, keeping the relationship strong over time. —Gaurav Kumar, Forbes, 9 Oct. 2024

Additionally, the analyst thinks that the company can grow beyond the PAM market by pursuing cross-sell opportunities in the Access, Secrets, Endpoint Privilege Management (EPM) and machine identities markets. —Tipranks.com Staff, CNBC, 6 Oct. 2024

Businesses should also take the opportunity to upsell and cross-sell by recommending relevant products. —Ivan Ostojić, Forbes, 27 Sep. 2024

If a project is not increasing revenue (through cross-sells and upsells), maintaining revenue (through retention), or reducing costs (by making processes, systems and spend more efficient), it should not be prioritized. —Expert Panel®, Forbes, 19 Sep. 2024

Between the lines: Capitalize's fundraising comes as consumer-facing fintechs — which makes up several of its customers — have been under pressure to diversify and cross-sell to existing customers in a bid to steady revenue. —Lucinda Shen, Axios, 14 Aug. 2024

Word History

First Known Use

1971, in the meaning defined above