counterprogramming

noun

coun·​ter·​pro·​gram·​ming ˌkau̇n-tər-ˈprō-ˌgra-miŋ How to pronounce counterprogramming (audio)
-grə-
: the scheduling of programs by television networks so as to attract audiences away from simultaneously telecast programs of competitors

Examples of counterprogramming in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
One of the best things about the Super Bowl is the annual counterprogramming, in which the most adorable players ever engage in their own showdown and really ruff up the competition. Raechal Shewfelt, EW.com, 14 Jan. 2025 The industry and exhibitors rely on the streamer who is committed to theatrical for mass appealing and mid-mass appealing counterprogramming. Anthony D'alessandro, Deadline, 1 Jan. 2025 Box office experts believe the rebound in attendance is thanks to effective counterprogramming — and notably of movies that audiences actually wanted to watch in theaters. Rebecca Rubin, Variety, 1 Dec. 2024 More counterprogramming for next year’s Christmas Day as A24 is opening their 1950s ping-pong ball champ movie Marty Supreme starring Timothée Chalamet. Anthony D'alessandro, Deadline, 20 Dec. 2024 See all Example Sentences for counterprogramming 

Word History

First Known Use

circa 1966, in the meaning defined above

Time Traveler
The first known use of counterprogramming was circa 1966

Dictionary Entries Near counterprogramming

Cite this Entry

“Counterprogramming.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/counterprogramming. Accessed 20 Feb. 2025.

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