counterprogramming

noun

coun·ter·pro·gram·ming ˌkau̇n-tər-ˈprō-ˌgra-miŋ

-grə-

: the scheduling of programs by television networks so as to attract audiences away from simultaneously telecast programs of competitors

Examples of counterprogramming in a Sentence

Recent Examples on the Web

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.

The industry and exhibitors rely on the streamer who is committed to theatrical for mass appealing and mid-mass appealing counterprogramming. —

Anthony D'alessandro, Deadline, 1 Jan. 2025 Box office experts believe the rebound in attendance is thanks to effective counterprogramming — and notably of movies that audiences actually wanted to watch in theaters. —

Rebecca Rubin, Variety, 1 Dec. 2024 More counterprogramming for next year’s Christmas Day as A24 is opening their 1950s ping-pong ball champ movie Marty Supreme starring Timothée Chalamet. —

Anthony D'alessandro, Deadline, 20 Dec. 2024 Martha debuts on Netflix October 30, in some anti-Halloween counterprogramming. —

Bethy Squires, Vulture, 10 Oct. 2024 See all Example Sentences for counterprogramming

Word History

First Known Use

circa 1966, in the meaning defined above

Time Traveler

The first known use of counterprogramming was circa 1966

See more words from the same year

Cite this Entry

Style

“Counterprogramming.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/counterprogramming. Accessed 17 Jan. 2025.

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