counterprogramming

noun

coun·​ter·​pro·​gram·​ming ˌkau̇n-tər-ˈprō-ˌgra-miŋ 

-grə-

: the scheduling of programs by television networks so as to attract audiences away from simultaneously telecast programs of competitors

Examples of counterprogramming in a Sentence

Recent Examples on the Web

In a May male month next year of Disney/Marvel Studios’ Avengers: Doomsday and Star Wars: The Mandalorian and Grogu, Verity will serve as a nice piece of counterprogramming. —Anthony D'alessandro, Deadline, 24 Mar. 2025

That’s the inspired counterprogramming on offer with a new capsule of evening wear, created in collaboration with Etéreo Vintage and the Upper East Side atelier ONE OF. —Laura Regensdorf, Vogue, 19 Mar. 2025

Rollout begins on Wednesday, setting up some healthy counterprogramming to Brave New World as the Renée Zellweger fourquel leans into the female audience. —Nancy Tartaglione, Deadline, 11 Feb. 2025

One of the best things about the Super Bowl is the annual counterprogramming, in which the most adorable players ever engage in their own showdown and really ruff up the competition. —Raechal Shewfelt, EW.com, 14 Jan. 2025

Word History

First Known Use

circa 1966, in the meaning defined above

Rhymes for counterprogramming

• multiprogramming
• amang
• cramming
• damming
• damning
• hamming
• jamming
• lambing
• ramming
• slamming
• diagramming
• reprograming