counteradvertising

noun

coun·​ter·​ad·​ver·​tis·​ing ˌkau̇n-tər-ˈad-vər-ˌtī-ziŋ 

variants or counter-advertising

: advertising that responds to or rebuts the claims of other advertising

Previous public health and policy approaches to affect smoking prevalence have included … counter-advertising campaigns …

—American Journal of Public Health

If Apple had not made the purchase, its rivals would have swung in with some disruptive counter-advertising and taken the full concentration of the spotlight away from the new MacBook and the Apple Watch.

—Ewan Spence

Word History

First Known Use

1855, in the meaning defined above