co-brand
verb
co-branded; co-branding; co-brands
: to market or issue (something, such as a credit card) in conjunction with another company so that the product bears the name of both
Examples of co-brand in a Sentence
Recent Examples on the Web
However, preppy and uniform-like, this section of the show recalled 1970s Parisian glamour, complete with a revival of the Charles Jourdan shoe brand co-branded with Willy Chavarria.
—
Roxanne Robinson, Forbes.com, 29 June 2025
The company currently co-brands luggage pieces with the New York Yankees and Dallas Cowboys.
—David Moin, Footwear News, 25 June 2025
Separately, Meta has had success selling non-AR smart glasses co-branded with Ray-Ban.
—Bloomberg, Mercury News, 21 May 2025
Since 2016, Ashley has driven material acceleration in co-brand business development for Mastercard.
—Ashley McGrail, Forbes.com, 8 Apr. 2025
Between the lines: The Cavaliers are currently constructing a training facility co-branded with Cleveland Clinic on the Cuyahoga riverfront.
—Sam Allard, Axios, 18 Feb. 2025
The Zadig & Voltaire founder is co-branding an existing boutique to combine his cornerstone contemporary brand and his luxury cashmere label Pellat-Finet.
—Rhonda Richford, WWD, 25 Nov. 2024
Designed with Calm’s app store presence in mind, the co-branded can brings Calm’s digital offering to all its distribution points across the US, solidifying both brands’ leading positions in their respective category.
—Angela Lei, Forbes, 23 Oct. 2024
Airlines make billions from their loyalty programs and co-brand credit card deals.
—Bill Hardekopf, Forbes, 26 Sep. 2024
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Roxanne Robinson, Forbes.com, 29 June 2025
The company currently co-brands luggage pieces with the New York Yankees and Dallas Cowboys.
—David Moin, Footwear News, 25 June 2025
Separately, Meta has had success selling non-AR smart glasses co-branded with Ray-Ban.
—Bloomberg, Mercury News, 21 May 2025
Since 2016, Ashley has driven material acceleration in co-brand business development for Mastercard.
—Ashley McGrail, Forbes.com, 8 Apr. 2025
Between the lines: The Cavaliers are currently constructing a training facility co-branded with Cleveland Clinic on the Cuyahoga riverfront.
—Sam Allard, Axios, 18 Feb. 2025
The Zadig & Voltaire founder is co-branding an existing boutique to combine his cornerstone contemporary brand and his luxury cashmere label Pellat-Finet.
—Rhonda Richford, WWD, 25 Nov. 2024
Designed with Calm’s app store presence in mind, the co-branded can brings Calm’s digital offering to all its distribution points across the US, solidifying both brands’ leading positions in their respective category.
—Angela Lei, Forbes, 23 Oct. 2024
Airlines make billions from their loyalty programs and co-brand credit card deals.
—Bill Hardekopf, Forbes, 26 Sep. 2024
Cite this Entry
“Co-brand.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/co-brand. Accessed 7 Jul. 2025.
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