clickbait

noun

click·​bait ˈklik-ˌbāt How to pronounce clickbait (audio)
: something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or interest
It is difficult to remember a time when you could scroll through the social media outlet of your choice and not be bombarded with: You'll never believe what happened when … This is the cutest thing ever … This the biggest mistake you can make … Take this quiz to see which character you are on … They are all classic clickbait models.Emily Shire

Examples of clickbait in a Sentence

Recent Examples on the Web
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Given that her involvement was licensing a song for the film, which 19 other artists also did, this document subpoena is designed to use Taylor Swift's name to draw public interest by creating tabloid clickbait instead of focusing on the facts of the case. Wesley Stenzel, EW.com, 15 May 2025 These are useful only to reporters looking for one-liner clickbait. Scott Roxborough, HollywoodReporter, 12 May 2025 Given that her involvement was licensing a song for the film, which 19 other artists also did, this document subpoena is designed to use Taylor Swift’s name to draw public interest by creating tabloid clickbait instead of focusing on the facts of the case. Melody Chiu, People.com, 9 May 2025 That said, this book is much, much more than a pile of clickbait trivia. Rebecca Coffey, Forbes, 17 Dec. 2024 See All Example Sentences for clickbait

Word History

First Known Use

1999, in the meaning defined above

Time Traveler
The first known use of clickbait was in 1999

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Cite this Entry

“Clickbait.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/clickbait. Accessed 28 May. 2025.

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