: the promoting of a product or service by identifying it with a particular brand
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Then came a tequila—a low-quality volume play with generic branding.—Chloe Sorvino, Forbes, 20 Dec. 2024 These coins often gain popularity due to social media trends, celebrity endorsements, or the humor associated with their branding rather than any intrinsic utility or technical innovation.—Benedict Cosgrove, Newsweek, 19 Dec. 2024 The company brings together expertise in content creation, stage production, live touring, sponsorships, digital media and branding.—Naman Ramachandran, Variety, 17 Dec. 2024 Bonus: The subtle branding, relaxed fit, and overall style also made this a great crossover top for other winter sports or even around-town wear.—Lisa Jhung, Outside Online, 14 Dec. 2024 See all Example Sentences for branding
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