: the promoting of a product or service by identifying it with a particular brand
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Known for its branding work with State Farm Insurance, Beats by Dre and the Brooklyn Nets, Translation was paid $3.2 million for its efforts to rebrand the Big 12.—Daniel Libit, Sportico.com, 16 May 2025 Since his inauguration, the Trump Organization has signed two branding deals for real estate projects in Saudi Arabia with a company close to the royal family — deals that will earn the Trump family hundreds of millions.—Elizabeth Shackelford, Chicago Tribune, 16 May 2025 That kind of anti-cancel-culture branding has worked well for Joe Rogan at his successful Comedy Mothership in Austin, and Kramer hopes the same will be true here in his hometown.—David Hudnall, Kansas City Star, 15 May 2025 Avoiding Common Mistakes Internal communications are critical to successful online and offline branding.—Jessica Wong, Forbes.com, 14 May 2025 See All Example Sentences for branding
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