brand-name

1 of 2

adjective

ˈbran(d)-ˈnām 

1

: of or relating to a brand name

brand-name products

2

: having a well-known and usually highly regarded or marketable name

brand-name authors

the … party lacks brand-name guests or good food

—Ryan Lizza

brand name

2 of 2

noun

1

: an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark

2

: one having a well-known and usually highly regarded or marketable name

Examples of brand-name in a Sentence

Noun

The drug is sold under several brand names.

Recent Examples on the Web

Adjective

Declining secondary market prices allow enthusiasts to acquire brand-name pieces at less of a premium. —Garth Friesen, Forbes, 27 Dec. 2024

Neither drug is considered as effective as the brand-name weekly injections sold for diabetes and weight loss as Ozempic and Wegovy by Novo Nordisk and Mounjaro and Zepbound by Eli Lilly. —Karen Weintraub, USA TODAY, 24 Dec. 2024

Noun

Products were sold under other brand names in addition to Wolverine Packing Co., including 1855 Beef, Davis Creek Meals, Farmer's Choice, Heritage Restaurant Brands and Cheney Brothers, Inc., according to a list of labels released by the USDA. —Mike Snider, USA TODAY, 23 Dec. 2024

So, what’s driving this boom, and why are consumers choosing them over splashy brand names? —Francisco Velasquez, Quartz, 23 Dec. 2024

Word History

First Known Use

Adjective

1935, in the meaning defined at sense 1

Noun

1922, in the meaning defined at sense 1

Legal Definition

brand name

noun

: trade name