bait and switch

noun

1
: a sales tactic in which a customer is attracted by the advertisement of a low-priced item but is then encouraged to buy a higher-priced one
2
: the ploy of offering a person something desirable to gain favor (such as political support) then thwarting expectations with something less desirable

Examples of bait and switch in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
The Monkey isn’t really a Stand by Me–esque coming-of-age story, though — that’s part of Perkins’s bait and switch. Louis Peitzman, Vulture, 21 Feb. 2025 The bait and switch was what allegedly upset some members of the cast and crew.) O’Connor was banned from SNL for life and was met with criticism from not only the religious right, but fellow celebrities, including Joe Pesci, who called her out the following week during his SNL monologue. Shannon Carlin, TIME, 15 Feb. 2025 Michael Soloman, one of Tennessee's leading sellers of legal cannabis, believes the state is engaging in regulatory bait and switch. Frank Gluck, The Tennessean, 12 Feb. 2024 But Pippa soon swings in with a big confession: These muffins were actually baked to convince Ravi to spill the deets about his dead brother. Ravi, peeved that Pip pulled a bait and switch, tells her to leave him alone. Fletcher Peters, Vulture, 1 Aug. 2024 See All Example Sentences for bait and switch

Word History

First Known Use

1962, in the meaning defined at sense 1

Time Traveler
The first known use of bait and switch was in 1962

Browse Nearby Entries

Cite this Entry

“Bait and switch.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/bait%20and%20switch. Accessed 2 Mar. 2025.

Legal Definition

bait and switch

noun
: a fraudulent or deceptive sales practice in which a purchaser is attracted by advertisement of a low-priced item but then is encouraged to purchase a higher-priced one

called also bait advertising

More from Merriam-Webster on bait and switch

Last Updated: - Updated example sentences
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!