anti-consumerism
noun
an·ti-con·sum·er·ism
ˌan-tē-kən-ˈsü-mə-ˌri-zəm
-mər-ˌi-,
ˌan-tī-
: opposition or resistance to a culture or way of life emphasizing the purchase and use of consumer goods : opposition to consumerism
Not only is REI closed on Thursday, it will also be closed on Black Friday, forgoing millions in revenue in the spirit of anti-consumerism and pro-family time.—Jason Lee
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Merriam-Webster unabridged
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