advertorial

noun

ad·​ver·​to·​ri·​al ˌad-vər-ˈtȯr-ē-əl 

: an advertisement that imitates editorial format

Examples of advertorial in a Sentence

Recent Examples on the Web

For starters, Colossal will produce a dream-worthy photoshoot for the winning couple to appear in an advertorial in Variety — a moment that puts real-life romance front and center in the pages of the No. 1 entertainment news brand. —Partner Content, Variety, 8 May 2025

But whereas paid advertorials or blatant product placement have become too transparent to most audiences, more brands are waking up to the idea of investing in narrative feature films and series, whether on major studio projects or smaller indies. —Brian Welk, IndieWire, 16 Apr. 2025

To create effective advertorials, businesses should: • Identify relevant topics. —Alexander Storozhuk, Forbes, 22 Oct. 2024

Measure how the audience interacts with the advertorial (comments, shares, downloads). —Alexander Storozhuk, Forbes, 22 Oct. 2024

Word History

Etymology

blend of advertisement and editorial entry 2

First Known Use

1917, in the meaning defined above

Rhymes for advertorial

• categorial
• curatorial
• dictatorial
• directorial
• editorial
• equatorial
• immemorial
• infusorial
• janitorial
• professorial
• reportorial
• senatorial