ad server
noun
: a Web server that provides advertisements and advertising services to websites
In short, ad servers let both advertisers and Web site owners do their jobs, better, faster and cheaper …—
Lee Weiner
Lee WeinerExamples of ad server in a Sentence
Recent Examples on the Web
The first is that, when defined in this way, Google utterly dominates: the DOJ estimates Google’s publisher ad server, known in this case as DoubleClick For Publishers (DFP), has about 90 percent market share in the US.
—Lauren Feiner, The Verge, 1 Oct. 2024
The government, using more narrow market definitions than those used by Israel, has claimed that Google controls 91% of the market for publisher ad servers and 87% of the market for advertising ad networks.
—Matthew Barakat, Fortune, 27 Sep. 2024
So far, the DOJ has argued that through acquisitions, Google allegedly monopolizes the ad server market, taking a substantial cut of every online ad sale by tying together products on the buyer and seller sides.
—Ashley Belanger, Ars Technica, 20 Sep. 2024
However, the tech was unavoidable because of Google's tying of the publisher ad server to its ad exchange.
—Ashley Belanger, Ars Technica, 11 Sep. 2024
See all Example Sentences for ad server 
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Lauren Feiner, The Verge, 1 Oct. 2024
The government, using more narrow market definitions than those used by Israel, has claimed that Google controls 91% of the market for publisher ad servers and 87% of the market for advertising ad networks.
—Matthew Barakat, Fortune, 27 Sep. 2024
So far, the DOJ has argued that through acquisitions, Google allegedly monopolizes the ad server market, taking a substantial cut of every online ad sale by tying together products on the buyer and seller sides.
—Ashley Belanger, Ars Technica, 20 Sep. 2024
However, the tech was unavoidable because of Google's tying of the publisher ad server to its ad exchange.
—Ashley Belanger, Ars Technica, 11 Sep. 2024
See all Example Sentences for ad server
Dictionary Entries Near ad server
Cite this Entry
“Ad server.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/ad%20server. Accessed 14 Nov. 2024.
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