ad server

noun

: a Web server that provides advertisements and advertising services to websites
In short, ad servers let both advertisers and Web site owners do their jobs, better, faster and cheaper …Lee Weiner

Examples of ad server in a Sentence

Recent Examples on the Web
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According to the Bureau, Google holds a market share of 90 percent in publisher ad servers, 70 percent in advertiser networks, 60 percent in demand-side platforms, and 50 percent in ad exchanges in Canada. Thomas G. Moukawsher, Newsweek, 29 Nov. 2024 Canada’s bureau is asking the tribunal to order Google to sell DoubleClick for Publishers, its publisher ad server, and AdX, its ad exchange services. Lauren Irwin, The Hill, 29 Nov. 2024 The first is that, when defined in this way, Google utterly dominates: the DOJ estimates Google’s publisher ad server, known in this case as DoubleClick For Publishers (DFP), has about 90 percent market share in the US. Lauren Feiner, The Verge, 1 Oct. 2024 The government, using more narrow market definitions than those used by Israel, has claimed that Google controls 91% of the market for publisher ad servers and 87% of the market for advertising ad networks. Matthew Barakat, Fortune, 27 Sep. 2024 See all Example Sentences for ad server 

Word History

First Known Use

1996, in the meaning defined above

Time Traveler
The first known use of ad server was in 1996

Dictionary Entries Near ad server

Cite this Entry

“Ad server.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/ad%20server. Accessed 21 Dec. 2024.

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