tagline

noun

tag·​line ˈtag-ˌlīn 

1

: a reiterated phrase identified with an individual, group, or product : slogan

2

: a final line (as in a play or joke)

especially : one that serves to clarify a point or create a dramatic effect

Synonyms

• banner
• catchphrase
• cry
• shibboleth
• slogan
• watchword

Examples of tagline in a Sentence

the tagline from the drug company's ad campaign backfired and quickly became fodder for late-night comedians

Recent Examples on the Web

Membership in the American Booksellers Association (tagline: Helping Indie Bookstores Thrive Since 1900) has nearly doubled since 2016, with a recent count of 2,433 members, more than 200 over the previous year. —Christina Binkley, Robb Report, 8 Sep. 2024

Zegler contends the tagline is hopeful, despite it all. —Liam Hess, Vogue, 19 Aug. 2024

The Love Actually actress' daughter, Gaia Wise, shared a cheeky post on her Instagram Stories on Monday, July 29, poking fun at the 2023 Barbie movie's tagline — and Thompson's ex, Kenneth Branagh. —Marina Watts, Peoplemag, 30 July 2024

Hope might not be the first word that springs to mind when confronted with the show’s bracing tagline. —Liam Hess, Vogue, 19 Aug. 2024

Word History

First Known Use

1926, in the meaning defined at sense 2

Kids Definition

tag line

noun

: a final line (as in a joke)