You know what it looks like… but what is it called?
TAKE THE QUIZ“Riche”
The following 2 entries include the term Riche.
nouveau riche
noun: a person newly rich : parvenu
rime riche
noun: a rhyme produced by agreement in sound not only of the last accented vowel and any succeeding sounds but also of the consonant preceding this rhyming vowel —distinguished from rime suffisante
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Merriam-Webster unabridged