woo

verb

ˈwü 

wooed; wooing; woos

transitive verb

1

: to sue for the affection of and usually marriage with : court

2

: to solicit or entreat especially with importunity

woo new customers

3

: to seek to gain or bring about

intransitive verb

: to court a woman

wooer noun

Synonyms

• ask (for)
• court
• flirt (with)
• invite

Examples of woo in a Sentence

The store had a sale in an effort to woo new customers.

The company must find creative ways to woo new employees.

Recent Examples on the Web

But platforms seem to be wooing new users not by pretending to be a one-to-one replacement of the app, but by picking one successful aspect of TikTok and promising to do better than ByteDance’s biggest U.S. property ever could. —Ct Jones, Rolling Stone, 17 Jan. 2025

The company hopes these software features, paired with a high-quality piece of hardware, will be enough to woo users across the continent away from the competition. —Eric Zeman, PCMAG, 15 Jan. 2025

Related Articles London’s biggest brand is also going back to basics, emphasizing the check, the scarf, and the trench, and broadening its pricing to woo back old customers. —Samantha Conti, WWD, 9 Jan. 2025

CEOs and business leaders in tech and beyond are broadening their efforts to woo President-elect Donald Trump. —Matt Lavietes, NBC News, 7 Jan. 2025

Word History

Etymology

Middle English wowen, from Old English wōgian

First Known Use

before the 12th century, in the meaning defined at transitive sense 1

Phrases Containing woo

• woo-hoo
• woo-woo

Kids Definition

woo

verb

ˈwü 

1

: to try to gain the love of : court

2

: to seek to gain or bring about

political candidates wooing public support