influencer

noun

in·​flu·​enc·​er ˈin-ˌflü-ən(t)-sər 

 especially Southern  in-ˈflü-

plural influencers

: one who exerts influence : a person who inspires or guides the actions of others

The old theme of laziness and mellowness runs counter to today's influencers, who are businesspeople and upscale inspirational promoters of a go-getter way of life.

—John C. Dvorak

often, specifically : a person who is able to generate interest in something (such as a consumer product) by posting about it on social media

While Linh and other elite influencers are usually personally invited by hotel brands, an onslaught of lesser-known wannabes has left hotels scrambling to deal with a deluge of requests for all-expense-paid vacations in exchange for some social media posts.

—Taylor Lorenz

The woman who's been called the "future of fashion" has advice for aspiring Instagram influencers: Stop with the staged photos posing with croissants or balloons against a beautiful backdrop.

—Alix Langone

Examples of influencer in a Sentence

Recent Examples on the Web

Expectations around an eventual Fed interest rate cut have been built up by crypto traders and influencers on social media. —Billy Bambrough, Forbes.com, 24 June 2025

Ahead of the festival, feminist influencer Abrège Soeu warned that social media posts calling for needle attacks on women attendees had been circulating. —David Matthews, New York Daily News, 24 June 2025

Fans will be able to take part in iconic games from the series, with the final games to be held in Seoul with a parade featuring fans and influencers. —Joe Otterson, Variety, 23 June 2025

Despite the hype surrounding Tesla’s robotaxi, the launch—with a company employee seated in the passenger side for safety while leaving the driver’s seat empty—was low-key, and the initial service was open only to a select group of social media influencers. —ArsTechnica, 23 June 2025

Word History

First Known Use

1662, in the meaning defined above

Kids Definition

influencer

noun

in·​flu·​enc·​er

: one who exerts influence : a person who inspires or guides the actions of others