gimmickry
noun
gim·mick·ry
ˈgi-mi-krē 
plural gimmickries
: an array or profusion of gimmicks
also
: use of gimmicks
Examples of gimmickry in a Sentence
a lot of marketing gimmickry and hype
Recent Examples on the Web
The gimmickry peaked in Season 4, when Spice Girls Mel B. and Emma Bunton posed as a random 20-something dude.
—
Judy Berman, TIME, 8 May 2024
However, neither will be balanced in the true sense of the word, because the revenues will include at least $12 billion from the state’s emergency reserves, many billions more in loans from special funds and some accounting gimmickry.
—Dan Walters, The Mercury News, 4 May 2024
This devoted crowd would likely have preferred to see Madonna drop the gimmickry to perform one of her biggest hits in person.
—Martha Ross, The Mercury News, 28 Feb. 2024
No tiresome immersive gimmickry but an enhanced consciousness of being in the real thing.
—Mark Swed, Los Angeles Times, 27 Jan. 2024
Ruscha made drawings using gunpowder and paintings of maple syrup and beans, but few image-makers have so rarely lapsed into gimmickry, and even fewer have got such consistent laughs.
—Jackson Arn, The New Yorker, 2 Oct. 2023
The discipline of judgment and decision-making had made crucial, enduring contributions—the foundation laid by Kahneman and Tversky, for example—but the broader credibility of the behavioral sciences had been compromised by a perpetual-motion machine of one-weird-trick gimmickry.
—Gideon Lewis-Kraus, The New Yorker, 30 Sep. 2023
But, of course, modernism itself remained open to charges of gimmickry, and not only from reactionaries.
—Merve Emre, The New Yorker, 9 Nov. 2020
So yeah, like VanMoof, Cowboy e-bikes are high-tech proprietary computers-on-wheels with a feature set that can, at times, verge on gimmickry.
—Thomas Ricker, The Verge, 21 July 2023
Judy Berman, TIME, 8 May 2024
However, neither will be balanced in the true sense of the word, because the revenues will include at least $12 billion from the state’s emergency reserves, many billions more in loans from special funds and some accounting gimmickry.
—Dan Walters, The Mercury News, 4 May 2024
This devoted crowd would likely have preferred to see Madonna drop the gimmickry to perform one of her biggest hits in person.
—Martha Ross, The Mercury News, 28 Feb. 2024
No tiresome immersive gimmickry but an enhanced consciousness of being in the real thing.
—Mark Swed, Los Angeles Times, 27 Jan. 2024
Ruscha made drawings using gunpowder and paintings of maple syrup and beans, but few image-makers have so rarely lapsed into gimmickry, and even fewer have got such consistent laughs.
—Jackson Arn, The New Yorker, 2 Oct. 2023
The discipline of judgment and decision-making had made crucial, enduring contributions—the foundation laid by Kahneman and Tversky, for example—but the broader credibility of the behavioral sciences had been compromised by a perpetual-motion machine of one-weird-trick gimmickry.
—Gideon Lewis-Kraus, The New Yorker, 30 Sep. 2023
But, of course, modernism itself remained open to charges of gimmickry, and not only from reactionaries.
—Merve Emre, The New Yorker, 9 Nov. 2020
So yeah, like VanMoof, Cowboy e-bikes are high-tech proprietary computers-on-wheels with a feature set that can, at times, verge on gimmickry.
—Thomas Ricker, The Verge, 21 July 2023
These examples are programmatically compiled from various online sources to illustrate current usage of the word 'gimmickry.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
Dictionary Entries Near gimmickry
Cite this Entry
“Gimmickry.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/gimmickry. Accessed 18 May. 2024.
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