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In Greek, ēthos means “custom” or “character.” As originally used by Aristotle, it referred to a person’s character or personality, especially with respect to a balance between passion and caution. In English, ethos is used today to refer to the practices or values that distinguish one person, organization, or society from others. In rhetoric, ethos is often studied alongside pathos and logos as a technique to successfully persuade an audience. Related terms in the English language include ethics (“a branch of philosophy dealing with what is morally right or wrong”) and ethology (“a branch of knowledge dealing with human character and with its formation and evolution”).
Examples of ethos in a Sentence
James Manso, WWD, 20 Nov. 2024
From George Washington, whose leadership established the innovative mindset shaping the United States of America today, to the U.S. Government, which has long championed unconventional strategies to navigate change, this ethos of risk-taking defines the nation.
—Jeetendr Sehdev, Forbes, 6 Nov. 2024
Mainstay of the tech world, journalist Kara Swisher criticized Palantir’s ethos in The New York Times.
—Chloe Berger, Fortune, 5 Nov. 2024
Activities and Experiences Since the resort's ethos is enjoyment and peace throughout your stay, activities here follow that same path of relaxation.
—Alessandra Amodio, Travel + Leisure, 5 Nov. 2024
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Dictionary Entries Near ethos
Cite this Entry
“Ethos.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/ethos. Accessed 3 Dec. 2024.
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