trade name

1 of 2

noun

1

a

: the name used for an article among traders

b

: brand name

2

: the name or style under which a concern does business

trade name

2 of 2

verb

trade named; trade naming; trade names

transitive verb

: to designate with a trade name

Examples of trade name in a Sentence

Noun

Ibuprofen is sold under several trade names.

Recent Examples on the Web

Noun

Kingsway recorded impairment charges of $2.8 million related to goodwill and intangible assets, reflecting adjustments in the valuation of certain trade names and the Argo Management reporting unit. —Quartz Intelligence Newsroom, Quartz, 17 Mar. 2025

The company operates under the trade names Ryan Homes, NVHomes, and Heartland Homes. —Quartz Intelligence Newsroom, Quartz, 12 Feb. 2025

Expedia recognized $147 million in intangible asset impairment charges related to trade names within its B2C and trivago segments. —Quartz Intelligence Newsroom, Quartz, 7 Feb. 2025

State business records show that Imperial Restaurant Group is a trade name under Jogan Companies Inc., which is owned by Dietrich and was founded in 2021. —Jessica Alvarado Gamez, The Denver Post, 5 Feb. 2025

The display of third-party trademarks and trade names on this site does not necessarily indicate any affiliation or the endorsement of PCMag. —Michael Kan, PCMAG, 17 Dec. 2024

Its residential smoke and carbon monoxide alarms, under the trade names Universal and USI Electric, are manufactured in and imported from China. —Lorraine Mirabella, Baltimore Sun, 1 Nov. 2024

Intangible assets can include patents, copyrights, franchises, goodwill, trademarks, trade names, software, business reputation, branding, unique business processes and so much more. —James Felton Keith, Forbes, 9 Oct. 2024

Over 75,000 plaintiffs filed suit in Delaware Superior Court alleging that ranitidine, which several manufacturers market under the trade name Zantac, caused their cancer. —Glenn G. Lammi, Forbes, 4 Sep. 2024

Verb

Johnson later admitted in a deposition that proceeds from the loan were distributed to a bank account held by Mjolnir Development, a fictitious trade name registered by the Richard Allen Group. —Tom Schad, USA TODAY, 2 Sep. 2021

The New Venture Fund does not report GFI as a trade name in its D.C. business filings. —Fox News, 28 June 2022

Kentucky began a partial elimination of race-day Lasix, the trade name for furosemide, with 2-year-old races in 2020. —Jason Frakes, The Courier-Journal, 21 Apr. 2021

The 10,000 steps a day target seems to have come about from a trade name pedometer sold in 1965 by Yamasa Clock in Japan. —Lindsay Bottoms, CNN, 16 Mar. 2021

The sender on the e-mails was listed as Primary, a trade name for a software company called Primary. —Christopher Snowbeck, Star Tribune, 30 Jan. 2021

Howard University nor Lindsey ever registered Quiet Storm as a radio trade name. —Ericka Blount Danois, Essence, 26 June 2020

Only one medication, brexanolone, under the trade name Zulresso, targets the hormone pathways involved with postpartum mood disorders. —Kay Lazar, BostonGlobe.com, 28 Jan. 2023

George Prassas and George Karkalis, co-owners of Sweet Diner, filed an application for a restaurant with the trade name District 4 Social at 233 E Chicago St. —Jordyn Noennig, Journal Sentinel, 12 Sep. 2022

Word History

First Known Use

Noun

1840, in the meaning defined at sense 2

Verb

1888, in the meaning defined above

Rhymes for trade name

• aspartame
• counterclaim
• overcame
• underframe
• username
• acclaim
• aflame
• airframe
• ballgame
• became
• declaim
• defame

Legal Definition

trade name

noun

: a name or mark that is used by a person (as an individual proprietor or a corporation) to identify that person's business or vocation and that may also be used as a trademark or service mark

Note: Like a trademark or service mark, a trade name is protected by law against infringement. A trade name that has been used for at least 6 months can be recorded with the Customs Bureau, and any infringing imports will be barred.