marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

Signaling empathy with customers facing higher living costs is an increasingly important marketing strategy, retail analysts say. —Jordyn Holman, New York Times, 3 June 2024

Xiomara Fraga of Sterling’s marketing department said the firm wasn’t ready yet to release the exact opening dates for the Aldi or Micro Center, but confirmed both were expected to be ready for business in 2024. —Howard Cohen, Miami Herald, 3 June 2024

Twenty-three-year-old Austin helps his dad with Erewhon’s growing real estate portfolio — the company has been actively looking for retail space in Orange County — and Maddy, 22, is a marketing coordinator, assisting on the brand’s video and photo shoots for social media. —Andrea Chang, Los Angeles Times, 2 June 2024

In a 2021 study, my team and I showed that exposure to e-cigarette marketing with cartoon images decreased high school students’ perceptions of harm from e-cigarettes. —Jon-Patrick Allem, The Conversation, 31 May 2024

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing